About Innovative, Inc.

Our Mission

"To serve Christian retailers, publishers, broadcasters, ministries and others in the Christian community by partnering in the dissemination of the life-changing message of Christ, helping them better fulfill their mission through the utilization of our advanced critical business solutions."


Innovative is a leader in facilitating industry solutions in the Christian community, through strategic relationships and solution development and implementation. Innovative, Inc. includes Innovative Church Marketing, Innovative Signature Marketing and Signature Marketing Network focused on providing marketing solutions for these respective markets. Innovative currently serves over 750 leading Christian retailers and 300 Christian broadcast outlets.


Innovative team members have over 100 years of experience in the Christian Products industry and over 50 years experience in technology. Their experience and vision, combined with key strategic relationships, state-of-the-art design, and development resources, has made Innovative a leader in facilitating industry solutions. Innovative has supported Christian retailers and publishers through Christian Product marketing tools for over 20 years, specifically utilizing online marketing tools since 1997.


Innovative clients benefit from many valuable strategic partnerships within the Christian community, including industry suppliers, fulfillment and distribution centers, and retailer marketing groups. Additional strategic relationships within this community include Christian content providers, trade associations and other partners. As a CBA Endorsed Service Provider, Innovative is proud to be the online solution of choice for over 200 leading Christian retailers.

The Future

Innovative is committed to utilizing the 21st Century marketing tools essential to more successfully promoting the life-changing benefits of these Christian Products, as well as providing the opportunity for immediate purchase online or in-store.

Our Founder

Innovative was formed by Christian products veteran Larry E. Haege to "develop and distribute advanced critical business solutions for Christian retailers and others in the Christian community." Larry E. Haege is a founding member of the Salem Internet property OnePlace and was recognized as the CBA Key Person in the Christian products industry, July of 1996. With 40 years experience in the CBA industry.

Contact Us

4280 Piedmont Parkway, Suite 105
Greensboro, NC 27410