BLOCKBUSTER BRANDS STRENGTHEN CHRISTIAN RETAILERS

Tyndale House Publishers (www.tyndale.com) and Innovative, Inc. (www.thinkinnovative.com) announced today the debut a strategic initiative to drive top-of-mind awareness for Christian retailers through Signature Websites (www.signaturewebsites.com). "We are looking to strengthen Christian retailers with our blockbuster brands like Left Behind, New Living Translation, Little Blessings, and the One Year Bible™ and such noted authors as James Dobson, Gary Smalley, Kevin Leman, Francine Rivers, Randy Alcorn, Charles Colson, Karyn Henley and others, " said Sherri Smith, Director of Media.

With 72% of Americans online (UCLA CPCP November, 2001) Christian retailers are using Signature Websites to increase their marketing effectiveness. Retailer sites provide Christian products and dynamic content satisfying customers' desire for more information. Now, Left Behind downloadable resources, The New Living Translation, Living Water for Your Soul Devotions and nearly 300 Book Chapters and Author Sketches are a part of this dynamic content.

Leading Christian retailers have made Signature Websites the #1 website solution for integrating their print, in-store and online marketing strategies, including eMail marketing. These personalized websites include premier daily content from Focus on the Family and 100 other leading ministries, Christian music radio, over 100,000 products, daily news from a Christian perspective, along with the dynamic new Tyndale online resources and much more.

Tyndale House Publishers is a leading publisher of Bibles, books, videos, CD-Rom, calendars, and other Christian literature since 1962. They are recognized for the New Living Translation with more than 100 million products sold and the blockbuster Left Behind Series by Tim Lahaye and Jerry B. Jenkins, which has sold over 50 million copies since launching in 1995.

Signature Websites are part of Innovative, Inc.’s eBusiness Solutions and Innovative Church Marketing, founded in 1984 by Christian retailing veteran Larry E. Haege. Innovative is a leading provider of church marketing tools, eBusiness Solutions and strategies, serving over 400 leading Christian Retailers.

Contacts:

Tyndale House Publishers
Mavis Sanders
1.630.784.5275
mrs@tyndale.com
www.tyndale.com

Innovative, Inc
Jay Langston
1.888.747.4264 ext. 2024
jay.langston@thinkinnovative.com
www.signaturewebsites.com