Greensboro, NC — 02.03.2004

2003 Online Christmas sales doubled 2002 total sales for all Signature Retailers and multiples of these online sales were purchased in-store as a result of online shopping. This is according to current market research which shows that 3 out of 4 buying decisions made online are then purchased through a traditional buying channel.

In addition to strong sales, over 1.5 Million visits to Signature Retailers' websites during the Christmas season, provided customers with Product information, Customer Service Information, and Premier Content by Christian Authors, Artists and ministries. Product Information, Bible tools, First Chapters, Ministry Programs including Focus on the Family, and Store Information were among the most accessed online features.

“It’s obvious from the sales and traffic numbers represented by Signature Website retailers, that if Christian retailers are not online they are missing sales, and losing their customers to those who are providing online access to the products they want,”said Chris Rainey, Director of Marketing at Innovative.

Signature Websites ended the year with Over 300 Signature Christian Retailers utilizing online solutions provided by Signature Websites. These leading Christian retailers include many CBA award-winning stores.

Innovative, Inc. provides Online Marketing Solutions and Church Marketing tools and strategies for over 500 Christian Retailers in the Christian Products Industry. Signature Websites, the #1 online marking solution for Christian retailers with premier content, eCommerce, in-store and eMail marketing, as well as Innovative Church marketing, publisher of The Church Supplies Catalog, are part of Innovative, Inc.

CONTACT:

Innovative Inc.
Jay Langston
Director of Online Sales & Marketing
1.888.747.4264 ext 2024
eMail: jay.langston@thinkinnovative.com
Web Site: www.thinkinnovative.com