Colorado Springs, CO — 01.14.2003

CBA (cbaonline.org) and Innovative, Inc (ThinkInnovative.com) will provide state-of-the-art workstations and showcase Internet tools in the CBA CyberCafé at EXPO 2003, continuing their Strategic Internet Initiative for the Industry. Retailers and suppliers can check their eMail, access the Internet, discover Internet tools and explore Signature Websites, the online solution for Christian retailing.

“Recognizing the extreme value in utilizing the Internet for real business solutions, CBA and Innovative, Inc. continue to pursue solid industry business applications for harnessing the power of the Internet” said Bill Anderson of CBA. “The CBA CyberCafé, Signature Websites and CBA’s What Goes Into the Mind™ consumer awareness campaign and website (WhatGoesIntoTheMind.com) are critical to those efforts.”

Attendees will have high-speed access to email, the Internet, and online resources in the CBA CyberCafé—all in the CBA Resource Center. Available will be tools to increase CBA member store awareness and sales. Included is the What Goes Into The Mind™ website with eShopping links, store finder and exclusive partnership with the Newsboys. Signature Website consultants will be on hand offering FREE online marketing analysis for stores and demonstrating current Signature Website benefits. Attendees can also provide input in the re-design of CBAOnline.org.

Signature Websites is the Industry’s leading online solution with premier content, eCommerce. in-store promotion and eMail marketing—integrated with print marketing from groups like Munce, Parable, Covenant, and others. These personalized websites include daily programs from Focus on the Family, Insight for Living and 100 other leading ministries and music radio. eCommerce with 100,000 products and daily Christian news are included. Signature Websites and Innovative Church Marketing are part of Innovative, Inc.’s eBusiness Solutions.

CBA is the international trade association of Christian product suppliers and retailers. It serves more than 2,400 member retail stores in the US and 1,000 stores in more than 40 countries. CBA also serves nearly 700 member publishers, record companies, gift companies, and other resource suppliers.

CONTACTS:

Innovative Inc.
Jay Langston
1.888.747.4264 ext 2024
eMail: jay.langston@thinkinnovative.com
Web Site: www.thinkinnovative.com

CBA
Mark Kuyper
1.800.252.1950
eMail: mkuyper@cbaonline.org
Web Site: www.cbaonline.org