Greensboro, NC — 06.18.2004

CBA (cbaonline.org) and Innovative, Inc (ThinkInnovative.com) announced today the return of the very popular CBA CyberCafé as part of their continuing strategic initiative to energize the industry in harnessing the power of the Internet.

The CyberCafé (powered by Signature Websites) will be filled with state-of-the-art workstations and laptop connections. This will give attendees resources and high-speed access to the CBA Industry, business building tools, personal eMail and other online resources including the CBA Store Locator at www.ChristianStores.org - all conveniently located on the 2004 CBA International Convention exhibit floor (Booth 2961) as a part of the CBA Resource Center.

Christian retailers have made Signature Websites the leading online solution with premier content, eCommerce with 125,000 products and integration of online and eMail promotions with print marketing from groups including Munce, Parable, Covenant, and others. These customized websites include premier daily programs from Focus on the Family and 120 other leading ministries. Also included are daily Christian news and Christian music radio along with key publisher resources and online church resources for Innovative Church Marketing members.

CBA is the international trade association of Christian retailers and product suppliers. It serves more than 2,400 U.S. member retail stores, and over 2,000 stores through member chapters in 17 countries. These stores provide Bibles, Christian books, curriculum, apparel, music, videos, gifts, greeting cards, children's resources, and other materials. CBA also serves nearly 700 member publishers, record companies, gift companies, and other resource suppliers.

Innovative, Inc. provides eBusiness Solutions and Church Marketing tools and strategies for over 500 Christian Retailers within the Christian Products Industry. Signature Websites, the #1 online solution for Christian retailers, as well as Innovative Church marketing, publisher of The Church Supplies Catalog, are part of Innovative, Inc.

CONTACTS:

Innovative Inc.
Jay Langston
1.888.747.4264 ext 2024
eMail: jay.langston@thinkinnovative.com
Web Site: www.thinkinnovative.com

CBA
Leon Wirth
1.800.252.1950
eMail: lwirth@cbaonline.org
Web Site: www.cbaonline.org