Frequently Asked Questions

Welcome to the Signature Marketing Frequently Asked Questions resource area. Here you will find answers to Frequently Asked Questions and contact information for help with additional questions not covered here.


  • How long does it generally take to have my website up and running?

    Once we have received your application, signed agreement and necessary artwork, we can typically have your website up and running in just 10-15 business days.

  • How do I benefit financially from having a Signature Website?

    The goals of a Signature Website are to increase in-store sales and customer retention based on a quality online presence. Customers are driven to your store with coupons found online via the registration process and in e-mail promotions. New customers are introduced to your store from your website and your overall sales are impacted in multiple ways because of your marketing efforts online.

    Regarding online sales, Signature Website, eCommerce Plus site or Church bookstore owners receive 40% of the gross profit on each product sold through their website. Gross profit is defined as the selling price of the product, less the cost of the product, the shipping, and the credit card fee.

    Website owners that are also members of the Innovative Church Marketing program receive 50% of the gross profit on each product sold through their website.

  • What other costs are associated with having a Signature Website?

    A one-time setup fee is assessed and due prior to site production. The fee can be paid all at once or fifty percent can be paid initially and the remaining fifty percent paid over the next three months. (please contact us for current rates and promotions).

    When creating your website, it will be necessary to purchase or transfer a URL (web address) for your website. The cost for purchase is $100 and it covers a 2-year period. The cost of transfer is $100 for 2 years.

    Optional promotional tools will also be made available twice annually. The cost for these tools ranges from $24.99 to $99.99 (plus shipping).

  • Who owns the customer data collected via my website?

    All customer information collected during visitor registration and the order process belongs to the store. Customers may opt-in for your e-mail promotions through this process. We manage your e-mail promotions list and make that available to the store upon request. We do not loan or sell any of your customer data under any circumstances.

  • Who manages the prices for the 200,000+ products in my online store?

    Innovative will manage all feature pricing for your website.

  • How often is the website updated? Am I responsible for adding new images, song samples, product descriptions and deciding which products will be featured?

    Current pricing and available quantities are updated daily. Innovative will update product images, descriptions, and song samples on a regular basis (typically weekly). Featured products are merchandised according to current promotions, bestselling products, and new releases.

  • How do I add my own products to the website?

    As a Signature Website, you may choose to promote special products you carry to your customers via your custom or "wild card" page (not available with eCommerce Plus). This page is built using our Admin Tools provided to you by Innovative, and allows you to present product images, description and pricing. The store is responsible for creating a separate shopping cart or order process for these items.

    If you want to sell and distribute your exclusive products through your online store, you will want to look at our Ministry Online Store options. There you have administrative website access to allow you to add these products and customize their presentation within your Online Store.

  • How can I determine if customers are utilizing my website? Is there a way to see which pages are being visited?

    Traffic and sales reports are available upon demand via our easy to use Admin Tools. Stores have the option to login monthly, weekly, even daily to find out how customers are making use of your website.

  • Can I submit customer e-mail addresses I have collected via the POS system in our store?

    Yes! We have a helpful & trained technical staff that will be happy to assist you in the process of exporting e-mail addresses from your specific POS system.

  • What is the length of the agreement?

    The initial contract term is 12 months. After the initial contract period has been completed, your website agreement is month-to-month and you may cancel at any time.

    Site cancellation must be done in writing (email, fax, letter) and at least 30 days prior to the cancel date.

  • Will my store be made aware of what products will be featured on my website in advance, so that I can stock my store accordingly, create endcap displays, etc.?

    We provide a list of products for your category feature pages, seasonal or themed shopping pages or e-mail promotions that are available via your admin tools. All products featured on your website should be available for you to special order for customers in the event you do not have a particular featured item in stock.

  • Do I need to know web design or HTML to be able to create my custom pages?

    No, Signature Website owners are able to customize their store specific pages via user-friendly template driven admin tools. The custom ("wild card") page does allow for HTML.

  • What if I need to contact someone for technical or administrative support?

    Customer support is available to all website owners via email or our toll free number (1-888-747-4264 ext. 2009). Our customer support team is available Monday through Friday from 8:30 to 5:30 pm EST.