MAJOR SIGNATURE WEBSITE ENHANCEMENTS POISED TO IMPACT FALL SALES

Greensboro, NC — 08.10.2006

Significant enhancements to Signature Websites (www.signaturewebsites.com) poise retailers for additional increased impact in the second half of 2006, following results for the first half of 2006 where website visitors doubled and online sales increased 149% over the same period last year. Visitors experience a more user-friendly online shopping experience and advanced product searches with recent enhancements. Retailers have new store online promotion tools and custom e-mail promotions to better promote their store events and services. Consumers can find answers to life-needs with proven Christian resources in the new Answers for Life resource guide. Traffic projections for Fall 2006 include 2.5 million unique visitors to Signature Websites each month.

The dynamic new user interface and expanded product features improve customer satisfaction with the online shopping experience. Enhanced online shopping features included the addition of new keyword searches, the ability to browse results by product category plus an updated look-and-feel to each Signature Website with new icons and buttons, product presentation pages and an enlarged home page presentation.

New local store online promotional tools and custom e-mail promotions allow retailers to promote their in-store events with ease, helping drive traffic into their store to maximize the impact of these events on their business. Store promotions are included right on the home page with options to link to additional details within the retailer’s custom website pages. The new Signature e-Blast program gives retailers a fast and economical way to promote their in-store events with a custom e-mail blast to their customer base.

The Answers for Life resource guide is a ministry-oriented feature with recommended resources in over 30 life-need categories such as Grief, Abortion, and Pornography. Each life-need category has it’s own featured resources across multiple product categories (books, Bibles, DVDs, etc.) as well as encouraging scriptures specific to that life-need.

The all-new www.ThinkInnovative.com website, including the Signature Websites virtual tour, was recently completed with detailed information about Innovative’s online and church marketing solutions for Christian retailers and ministries world-wide.

Signature Websites is the #1 online solution for Christian retailers, a CBA Endorsed Service Provider, providing online solutions for over 420 retailers, and is a part of Innovative, Inc. Innovative, Inc. is a leader in e-business and Church Marketing solutions, serving over 750 Christian Retailers, including many award winners. Innovative’s Church Marketing division is the leading provider of church marketing tools within the CBA market, publishing annually the Church Supplies Catalog, the Church Resources catalog, and online church supplies.