INNOVATIVE ADDS FEATURED PRODUCTS NOT FOUND AT WAL-MART

Greensboro, NC — 08.01.2005

Continuing to demonstrate their strong commitment to the success of the CBA channel, Innovative has added nearly 20,000 Church Supplies, Homeschool Resources and Accompaniment Tracks to Christian retailers’ Signature Websites—now with over 160,000 products—providing them with increased market distinctives from Wal-Mart, Amazon and other big box retailers.

"We’re passionate about helping Christian retailers find their niche with distinctives in today’s marketplace", said Larry Haege, President / CEO of Innovative. "We want to assist them in promoting these products which make their store unique, and help them successfully compete against Wal-Mart, Amazon and other big-box retailers."

"By providing book chapters, study guides, audio clips & sample Bible studies online, consumers are able to explore our products and be exposed to the range of great Christian resources we offer a CBA retailer", said Brian McGinley, VP of Sales for WaterBrook Press / Shaw Books. "We appreciate the opportunity to partner with Innovative on behalf of many of our leading retailers."

Innovative continues to partner with leading suppliers and retailers, in promoting products by providing consumers in-depth product information on retailers’ private branded websites. These features provide consumers an interactive shopping experience with video, audio & book samples from such leading companies as Big Idea (VeggieTales), WaterBrook Press (Every Man Series & Fiction), Navpress (The Message & Th1nk Books) and Tyndale House Publishers (New Living Translation).

Signature Websites provides online solutions including eCommerce, private-branded store promotion, and eMail marketing for over 370 Christian Retailers. Included are many leading CBA retailers such as Northwestern Book Stores (www.nwbooks.com), Lemstone Christian Stores (www.lemstone.com) & Provident Bookstores (www.providentbookstore.com).

Innovative, Inc. provides eBusiness Solutions and Church Marketing tools and strategies for over 500 Christian Retailers within the Christian Products Industry. Signature Websites, the #1 online solution for Christian retailers, as well as Innovative Church Marketing, publisher of The Church Supplies Catalog and The Church Resources Catalog along with Church-Supplies.com (www.church-supplies.com), are part of Innovative, Inc. Signature Websites is a CBA endorsed Service Provider with special services for CBA members. Innovative Church Marketing is committed to providing tools to reach the church for every retailer.